An Instagram business page could be an additional source of direct, commission-free bookings. The link to your NightsBridge Booking Engine can be added to the bio on your property Instagram page - this allows guests to book with you directly, right on Instagram.
Set up correctly, the unique link will also allow you to identify Instagram as the source for any bookings received through it.
Adding the booking link
To add a direct booking link (url) to your Instagram profile, first make sure you have a Instagram business account for your property - this account is different from a personal account
- If you don't have one yet, here is a link to guidance on the topic, directly from Instagram.
- If you do have an account continue with the steps below
Edit your Instagram bio
To edit your business information on Instagram go to your professional account page:
- Select 'Edit Profile'
- Select 'Add link'
- Select 'Add external link'
- Add the following link into the URL field:
- https://book.nightsbridge.com/xxxxx?nbid=1040
and replace the 'xxxxx' with your NightsBridge BBID.
Example: https://book.nightsbridge.com/12345?nbid=1040
- https://book.nightsbridge.com/xxxxx?nbid=1040
- Add a link name to the 'Title' field - Note that this is just for your management of the link. This title will not display on your Instagram business profile.
- Select the '✓' (tick) to confirm the update and save.
- Once saved, your booking link will display on your Instagram business profile.
Guests can now click and book using your NightsBridge Booking Engine.
- Once you have added and adjusted the link, click on 'Submit' to save the change.
Test your Instagram booking link
Once you have saved your changes, go to your profile and tap on the link. You should be redirected to your own booking form. If not, check you added your five digit NightsBridge BBID correctly.
Track your Instagram bookings
Any booking made after someone has clicked on this link in your Instagram bio will show up as 'Instagram' as that booking's 'Source' in NightsBridge.
You'll also see Instagram recorded as the booking source in all the reports where that is listed.
Additional details are available in these tutorials:
Example:
Instagram will show as the source in the Booking Details panel in BridgeIT:
